I have the power!!!

OK, maybe I don’t. But the name of a thing is important — some marketing types would say it’s very important — and that’s the subject of my weekly Mac blog at MacTheBlog today:
MacTheBlog: Names Have Power: “OK, so Apple’s doing something next week. I’ve emphasised something there, because for all anyone outside of Apple’s elite inner leak circle knows, based on the invite, it could be releasing a new range of non-toxic body paints. Sure, it seems unlikely now, but ten years ago would you have picked Apple as one of the world’s biggest music sellers?”

About the author

Alex Kidman is a multi-award winning Australian technology writer, former editor at Gizmodo, CNET, GameSpot, ZDNet, PC Mag, APC, Finder and as a contributor to the ABC, SMH, AFR, Courier Mail, GadgetGuy, PC & Tech Authority, Atomic and many more. He's been writing professionally since 1998, and his passions include technology, social issues, education, retro gaming and professional wrestling.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.