OK, maybe I don’t. But the name of a thing is important — some marketing types would say it’s very important — and that’s the subject of my weekly Mac blog at MacTheBlog today:
MacTheBlog: Names Have Power: “OK, so Apple’s doing something next week. I’ve emphasised something there, because for all anyone outside of Apple’s elite inner leak circle knows, based on the invite, it could be releasing a new range of non-toxic body paints. Sure, it seems unlikely now, but ten years ago would you have picked Apple as one of the world’s biggest music sellers?”