Where do you go from "Ultimate"?
I’m not a big fan of calling products the “Ultimate”. I mean, logically speaking, where do you go when you want to release the next one?
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Ultimate WiFi Hotspot
30 Seconds Of Tech: Telstra Ultimate WiFi Hotspot
I’ve made this observation before, but where does a marketing type go after they’ve used the word “Ultimate”? Or do they not really understand what that word actually means?
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