A Marriage Made In…?

I wasn’t actually planning to be up for this morning’s WWDC keynote… but then fate, in the form of a six year old having a bad dream intervened and woke me anyway. So I caught up quickly…


As a result, I’ve already penned (and had published) my thoughts on Apple’s latest market play at the ABC’s Technology+Games portal. As an added bonus, I’ve made the first steps at launching a new word: “Magilutionary” — used to describe any rubbish marketing word that sounds vaguely technical:
Apple releases ‘new’ products: “Apple’s Worldwide Developer conference is its chance to cement its marriage to the Apple developer community, as well as promote its new products. Just like a marriage, certain old traditions are adhered to as well.”

Image: Shelley Panzarella

Author: Alex

Alex Kidman is a multi-award winning Australian technology writer, former editor at Gizmodo, CNET, GameSpot, ZDNet, PC Mag, APC, Finder and as a contributor to the ABC, SMH, AFR, Courier Mail, GadgetGuy, PC & Tech Authority, Atomic and many more. He's been writing professionally since 1998, and his passions include technology, social issues, education, retro gaming and professional wrestling.

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