Online Retail: Does physical interaction matter any more?

Buy something online, and you’ll probably get it cheaper than in store. But what you can’t do is hold it, tap it, squeeze it or even try it on. Does that kind of thinking matter to today’s online shopper?
That’s the question I’ve pondered on over at ABC’s Technology+Games portal, where I’ve discussed the present and future of online retail with Ruslan Kogan (of, naturally, Kogan) and Black Milk Clothing’s Cameron Parker, both of whom are heavily invested in the Australian online shopping scene.
So go and read it now!
Source: ABC
Image: Black Milk

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