WWDC 13: Apple plays the numbers game

Apple previewed a whole bunch of new products this morning at its WWDC keynote, while at the same time doing what Apple always does with these keynotes, which is spinning the numbers in its favour.
Over at the ABC’s Technology+Games, I’ve written up the details of Apple’s new prospects, from OS X Mavericks to those weird new Mac Pros. Were professionals really looking for a computer in a beer barrel?
In any case, the other aspect of Apple’s presentation was spinning its numbers favourably, which it’ll always do while there are shareholders to keep happy. There are quite a few of those, so it shouldn’t come as a surprise.
Go and read it now!
Source: ABC Technology+Games

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