Tech marketers will try all sorts of tricks to get us excited about “new” products, with many choosing to go down the tiring Apple-veil-of-secrecy route. If a new billboard is to be believed, Nokia’s taking an entirely divergent path.
First obvious statement: Photoshop exists, and is a thing. Could well be a total fake.
The billboard, first posted on MyNokiaBlog, purportedly shows the Nokia Lumia 928. Which may, or may not exist, just like the billboard itself.
If (and it’s a massive if) it’s genuine, though, it’d be an interesting strategy on a couple of fronts. For a start, the straight out use of advertising an otherwise unknown product, which generates online interest by the bucketload. That could well work (just look at all the Apple rumour sites, after all). Secondly, the particular pitch. “The best low-light smartphone camera”. That’s fast becoming a battlefield for smartphone cameras as they move well beyond the happy snapper category and users start realising that they’re often woeful without either ghoulish flash or a lot of post-processing.