Canon gets aggressive with direct importers (but in the best possible way)

Direct importers take advantage of lower overseas unit costs to ship products directly to Australian consumers, but you often forego local warranty in those cases. Canon’s latest move appears to be a direct attack on that, but not via legal avenues — simply by cutting prices.
CNET’s Lexy Savvides knows a lot more about photography than I do, and she’s written up the price changes over at CNET Australia. In essence, there’s still a bit of a gap between the direct importers and the local product, and Canon’s prices aren’t exactly RRPs anyway… but things are much better than they were, which is a very solid tick in the win category for consumers, especially if you’d prefer a local warranty option. Check out the full story over at CNET.
Source: CNET

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