Asus unveils Zen Watch at IFA

ZenWatch
Asus has joined the Android Wear crowd with the Zen Watch, its first wearable computing device.

The announced price at IFA was 199 Euro, which at current conversion rates would see it around $280, plus probably some tax and shipping. That would put it in the higher price tier of Android wear devices.

Oddly, a quick check reveals that Asus doesn’t own the Zen Watch domain, which is a site selling a watch with the word “Now” written on it in big friendly letters.

Because you know, Zen, or something. It’s probably very deep and meaningful.

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