Alex Kidman

OK, maybe I don’t. But the name of a thing is important — some marketing types would say it’s very important — and that’s the subject of my weekly Mac blog at MacTheBlog today:

MacTheBlog: Names Have Power: “OK, so Apple’s doing something next week. I’ve emphasised something there, because for all anyone outside of Apple’s elite inner leak circle knows, based on the invite, it could be releasing a new range of non-toxic body paints. Sure, it seems unlikely now, but ten years ago would you have picked Apple as one of the world’s biggest music sellers?”

Another day, another batch of Apples. Yeah, I write about Apple a lot, although I strongly resist the whole “fanboy” tag.

Firstly, at MacTheBlog, I exclusively reveal all of Apple’s plans for the upcoming year. Sort of.

MacTheBlog: 2010: The Year Apple Makes Contact? “Working out exactly what Apple’s actually up to at any given moment is a tricky business…”

And then at CNET.com.au, I hop back into University. It’s been a long, long time since I was at University, although strangely some people I knew who were studying while I was there are still studying there (albeit, in most cases, not the same degrees).

Universities Online: How to pick the uni that’s right for you via iTunes: “OK, you’ve got your ATAR/ENTER/TER. How do you pick the best uni? The one with the best bar? The cutest girls/guys? The one that just happens to be closest to home?”

A busy day here at Alexkidman.com. And I’ve yet to update my daily Movember photo and details, even..

(subtle….)

Anyway, CNET.com.au has another of my reviews up:

Laser DVBT-MP32 Multimedia Plus: “It’s not the prettiest PMP on the block, but the inclusion of digital TV support makes the MP32 a great little gadget.”

And MacTheBlog has my musings on what exactly needs to happen for a Mac Tablet to actually become a worthwhile reality:

MacTheBlog: Time to take our Tablets? “If there’s one thing Apple doesn’t tend to do, it’s introduce an all-new product category that cannibalises an existing or ongoing one…”

On the plus side of bad back pain: More time to watch old episodes of Futurama. I’m trying to be positive, you see.

Actually, things are slowly looking up, and I’m slowly getting back into work, which is good. Somebody’s got to earn a living, and the children keep complaining about “needing to eat” and such fripperies. I’m sure I wasn’t like that when I was younger.*

For MacTheBlog, I wrote the following commentary:

Apple’s tablet plans — they’re fully sick: “By this time next week, you’ll be holding a shiny new iTablet with enhanced multimedia functionality and a special attachment for removing stones from horses’ hooves.”

And for CNET.com.au — who celebrated their fifth birthday this week — I wrote the following review:

Dvico TViX HD R-3300 HD Digital Jukebox + Ultimate PVR: “TViX’s supposedly HD PVR promises to be the “ultimate” PVR. We can’t help thinking that “basic” would have been a better appellation.”

Five years ago this week, I wrote this. Well, I published it, technically speaking — it was written a week or two before, for the soft launch of the site.

*This is of course a lie. I was never younger.