Alex Kidman

It’s not all fun and games being an award-winning technology journalist, you know. Sometimes, you’ve got to get down and dirty with arm bending, secret car park meetings with unnamed “sources” and being chased by helicopters piloted by the mysterious forces of evil intent on stopping the truth being revealed, no matter who gets shot in the process.

You know the types.

They clearly had nothing to do with this weeks’ MacTheBlog, which came to me in a moment of blue-tinged inspiration:

Apple’s secret (blue) strategy: “Sitting down and pondering the facts on Apple, and for that matter mushrooms yesterday, I came to a stunning realisation. A realisation that reveals once, for all time, Apple’s exact marketing strategy. The pieces fit together so neatly, so perfectly that I’m stunned nobody’s ever noticed it before.”

In-between the incredibly frustrating adventures in finally trying to put in a front path (*subliminal message: Don’t use Amber Tiles*) this week, I’ve also flung forth a few frothy and ferociously fonted fabulous words of wisdom. As well as, it seems, developing a taste for the sixth letter of the alphabet. Sesame Street would be so proud. I wonder what the number of the day is?

Firstly, at CNET, there’s this router review (hey — it’s not alliteration day, is it?)

NetComm N3G005W 3G Wi-Fi Router: “Renters or those who want to mix and match broadband styles with a dab of 3G will do well with NetComm’s N3G005W router, as long as you don’t need lots of wired ports.”

Then, at PC Authority, a couple of Apple-centric articles. First, my regular blog-based musing, this time on, of all things for an Apple column, Windows 7:

Mac Authority: Is Windows 7 eating Apple’s lunch? “Alex Kidman gets down and dirty with the latest version of Windows 7, and surprisingly – doesn’t immediately hate it with all the vigour of a Mac disciple.”

Followed today by one of the world’s most over-reported Apple stories:

Apple undergoes Jobs cuts: “Charismatic CEO steps down for six months as health fears worsen.”